As a teenager, Alex became interested in the mind and in particular, how to improve it. He explored different ways to develop his memory, generate ideas and focus his attention. Some approaches were more successful than others. Then he discovered one technique that stood head and shoulders above the rest: mindfulness meditation.
Soon with daily practice, he began to feel calmer, more focused and happier.
An idea then occurred to him: he could create a website to help people meditate. So he built a simple prototype but ran out of cash and it never saw the light of day.
Then, during university and his first start-up: The Million Dollar Homepage - he was no longer taking time to calm his mind - just when he needed it most.
He realized how important mindfulness is - not just for him but for everyone. The world is getting faster and busier. Many of us are overworked and stressed out.
He began meditating regularly once more.
After getting back on track and launching a string of ventures, it was time to return to the idea of bringing meditation to the world by leveraging the power of the internet. He got together with his close friend Michael Acton Smith and together they launched Calm in 2012.