Samar Birwadker

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Samar Birwadker is co-founder and CEO of Good&Co Labs, Inc. Using a proprietary psychometric algorithm, Good&Co helps companies increase employee engagement, reduce turnover and make better hiring decisions, while empowering millions of employees to make smarter, more informed career decisions.

At Good&Co, Samar has led diverse teams of technologists, designers and researchers to drive breakthrough product innovation. Prior to founding Good&Co in 2012, he worked with leading technology and internet brands including Microsoft, Yahoo! and Adobe at four world-class advertising/branding agencies.